Ever since the Veyron was introduced in 2005, the W16 engine has been the beating heart of every Bugatti. The roadgoing car that brings the W16 era to an end was always destined to be special: exclusive, elegant and powerful. It must be the very best of its kind. This is W16 Mistral: the ultimate roadster.

During this past week’s Monterey Car Week, Bugatti introduced this latest masterpiece to dealers, clients and the world.

Mate Rimac, Bugatti Rimac CEO, said: “For the final roadgoing appearance of Bugatti’s legendary W16 engine, we knew we had to create a roadster. Well over 40% of all Bugatti vehicles ever created have been open-top in design, establishing a long lineage of performance icons that – to this day – are revered the world over. In the Chiron1 era there had, to-date, been no roadster, so the introduction of W16 Mistral2 continues this legacy, driven by enormous demand from our clients for an all-new way to experience the mighty performance of our iconic engine. The W16 Mistral opens the next chapter in the Bugatti roadster story, inspired by over a century of open top legends.”

For a car as evocative and important as this, great consideration went into the badge it should wear. Far more than simply a development of the Chiron, the roadster needed a name associated with freedom, elegance and speed. Inspiration came from the mistral, a powerful wind that blows from the Rhône River valley, through the chic towns of the Côte d’Azur in southern France and into the Mediterranean. And with the engine so central to this roadster’s character, it stands side-by-side with this mighty wind: W16 Mistral.

Only 99 examples of the W16 Mistral will be built, priced at 5 million euros net, with deliveries due to begin in 2024. The entire production run of W16 Mistral is already sold out. Texas will receive one of these.

For questions or details, please contact our Bugatti Brand Manager Max Malikov.

Coming soon to our Bugatti Boutique at Post Oak Motor Cars is the new Bugatti smartwatch by Viita.

New Bugatti smartwatch range, created with VIITA Watches, mirrors the unrivaled precision, artistry, and technology synonymous with Bugatti hyper sports cars crafted in Molsheim.

Each of the new Bugatti smartwatch models offers an innumerable amount of technical features, among them 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. To quickly adjust to new technologies and customer demands, VIITA has developed its own software.

Wide-ranging personalization is central to the Bugatti experience. And so the wearer has the option to affix a tailored Bugatti rubber wrist strap for ultimate comfort, or a bespoke titanium strap to complement the titanium theme of the case. The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel to reflect the customer’s personal style.

Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT and watch-experts leading to a seamless integration of more than 1,000 individual parts. The outcome represents the same engineering excellence which Bugatti’s own hyper sports cars stand for.

The bezel – located at the most exposed point on a watch – is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultra-precise CNC process. The bezels for all three models are made of scratch-resistant ceramic, elaborately finished by hand in a production process lasting 20 days. With the special key supplied, the customer can replace a bezel within one minute.

With a water resistance of 100 meters (10 ATM) the Bugatti Ceramique Edition One is perfect for swimming, showering, snorkeling and scuba-diving.

Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. Coupled with a high definition 390×390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass, 16.7 million colors pierce through the display for definitive clarity.

The Bugatti smartwatch is offering almost as many features as the Chiron electronic data. Among them the measuring of health data. A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.

The GPS sensor has been specially developed for the Bugatti smart-watch and houses among the watch’s 1,000 intricately packaged components, which provides an entirely new level of accuracy and resolution rate. Wearers taking it to the racetrack can have their lap times, and acceleration values logged automatically by the GPS sensor. This feature is applied for the first time in the world in a smartwatch to correspond to Bugatti’s uniquely fast and powerful hyper sports cars.

VIITA Watches is a leader in smartwatch and timepiece design. The company was founded in 2012, with its luxury watch division launched five years later. Just like Bugatti, VIITA prioritizes high quality and cutting-edge technology as the leading attributes of its peerless products.

For pricing and availability, please contact our Parts Manager Dustin Leighton at dleighton@postoakmotors.com

Bugatti Houston recently hosted a Bugatti driving experience at Carlton Woods Country Club for prospective buyers to have the opportunity to drive the Chiron Pur Sport and Sport for the first time. Bugatti sent marketing representatives along with professional drivers to help host the event.

Over the two days that the Bugatti team was in Houston, there was only a handful of driving slots available to prospective buyers and collectors interested in purchasing a Chiron and configuring their very own.

As guest arrived for their allotted time with the Chiron models, each first visited with the marketing team for an overview of the Chiron’s and then spent over 45 minutes with professional drivers as they went for a spin throughout The Woodlands, along with having the chance to get behind the wheel themselves to experience these supercars.

As you can imagine, the clientele that is interested in owning a Chiron is an experienced car collector owning brands such as Ferrari, Porsche, Lamborghini to name a few. The Chiron exceeded all of their expectations.
If you are interested in learning more, contact Bugatti Houston today to schedule your Chiron appointment.

As Houston’s only Bugatti dealership, we can secure your build position and discuss delivery and configuration options available.

Tradition is one of the core pillars of Bugatti. Bugatti is launching the new “La Maison Pur Sang” program to enable even better care for the historical vehicles in the future. For the first time, the French luxury brand presented the new offer for the certification and restoration of classic Bugatti automobiles at the Rétromobile Motorshow in Paris, the annual international exhibition of classic vehicles.

The New “La Maison Pur Sang” Program “Bugatti vehicles have always been special automobiles. Exceptional design, outstanding performance and the latest technology characterize each Bugatti,” emphasizes Stephan Winkelmann, President of Bugatti. “In order to allow owners to experience and enjoy the outstanding technology flawlessly, we have decided to provide intensive support in our factory with the “La Maison Pur Sang” program.” Luigi Galli, a new specialist for Tradition and Certification at Bugatti, has been in charge of this special task since September. In his role, he is the first point of contact for customers of historic Bugatti automobiles and the various Bugatti clubs.

The program is being rolled out gradually, based on the certification of the authenticity of historic cars. The genuineness of an automobile is determined by Luigi Galli and his team of experts through intensive research of all available information – historical documents, admission registers, photo documents, or even the comparison of certain component numbers.

After successive stages of expansion, the restoration of historic automobiles from Bugatti will also be carried out in the future. “Tradition and history are a great privilege, but also a great responsibility for us. We are always faced by it. We’re conscious of our 110+ years of tradition and want to enable many of our historical vehicles to continue to drive perfectly on the road or to be in collections even after decades,” explains Stephan Winkelmann. “With ‘La Maison Pur Sang’ we offer an official framework for these automotive treasures. It is very important to protect and preserve Bugatti’s tradition and heritage, as well as the existing knowledge of the brand. ”

Bugatti Veyron Turns 15 – with a New Loyalty Program Fifteen years have passed since its world premiere – and yet the Veyron is as fit as ever with appropriate maintenance. It is not for nothing that Bugatti offers a loyalty program for the Veyron, which makes it possible to extend the guarantee. This makes Bugatti the only manufacturer to offer a warranty on its vehicles even after more than twelve years. Regular, annual maintenance at the authorized Bugatti contract partner is required.

Preventive measures and comprehensive service can ensure that the hyper sports car is guaranteed to bring its inner beast to the road in a controlled and reliable manner. The best thing: technical solutions and shorter service times with regular maintenance reduce the total cost for the customer by half. If you want to give your Veyron a fresh new look, you can do so in the future. In the first step, reconfiguration and restoration is offered for the Bugatti Veyron, followed by recertification. Specially trained technicians in Molsheim examine the vehicles closely and record every detail. Then they combine the results in an extensive booklet. Measurement taking as part of the loyalty program and “La Maison Pur Sang” will further support the positive performance of the Bugatti Veyron in the recent few years.

Bugatti Houston is proud to offer our first Veyron to our inventory. This 2012 Bugatti Veyron Grand Sport 16.4 Vitesse is a Bugatti Certified vehicle and one of two pre-production cars. It is US spec and is CFK 6K Blue / Light Blue exterior with Blue Indigo leather interior.

With its 16 cylinders, each of 0.5 liter capacity, four valves per cylinder and a turbocharger per four cylinders, the Veyron houses the world’s most powerful engine in a series vehicle. This Veyron participated in the following events;

• Robin Hood Foundation Polo Tournament in the Hamptons
• Lime Rock Park Customer Driving Experience
• Sun Valley Road Rally
• Palm Beach Rally
• 2016 Grand Tour Pebble Beach

Featured in press clippings from Robb Report 2013, GQ Japan 2014, Jetset US 2014, L’Express 2014 along with other notable media outlets.

It comes with the transparent rear light and horizontal color split. The interior was equipped with sport comfort seating with sprintblue stitching, blue carbon and steering wheel and gearshift in blue Indigo helcor. This particular car left the Bugatti factory in Molsheim in 2012 and has been serviced regularly by the factory for annual services. Bugatti Houston now has the privilege of offering this car to you to add to your collection.

Bugatti Houston recently hosted a test drive event at Carlton Woods Country Club for prospective buyers to have the opportunity to drive the Chiron for the first time. Bugatti sent marketing representatives along with professional driver Butch Leitzinger, who is best known as an ALMS driver with Dyson Racing, but he has also driven for a variety of other teams and race series including Bentley.

Over the two days that the Bugatti team was in Houston, there were only a handful of driving slots available to prospective buyers looking to learn more about the Chiron and configure their very own. Bugatti shipped one of only two manufacture demo Chiron’s in the country. The Chiron that we were sent was Blue Carbon exterior with Italian red leather and equipped with over $377,000 in upgraded options which consisted of the following:

• Full exposed carbon fiber
• Caractere Wheels
• Comfort Seat
• Leather/Carbon interior

As guest arrived for their allotted time with the Chiron, each first visited with the marketing team for an overview of the Chiron and then spent over 45 minutes with Butch as they went for a spin, along with having the chance to get behind the wheel themselves to experience this amazing vehicle.

As you can imagine, the clientele that are interested in owning a Chiron are experienced car collectors owning brands such as Ferrari, Porsche, Lamborghini to name a few. The Chiron exceeded each and everyone of their expectations. What surprised them most was not only the intense speed, but the ease of driving the Chiron. By putting the Chiron in the autobahn mode, the Chiron is as easy to drive around town, as it is jetting down a racetrack.

If you are interested in learning more, contact Bugatti Houston today to schedule your Chiron appointment. As Houston’s only Bugatti dealership, we can secure your build position and discuss delivery and configuration options available.