Coming soon to our Bugatti Boutique at Post Oak Motor Cars is the new Bugatti smartwatch by Viita.
New Bugatti smartwatch range, created with VIITA Watches, mirrors the unrivaled precision, artistry, and technology synonymous with Bugatti hyper sports cars crafted in Molsheim.
Each of the new Bugatti smartwatch models offers an innumerable amount of technical features, among them 90 different sports, your level of oxygen in the blood, your acceleration, and specifically for the Bugatti watch a GPS tracking mode. To quickly adjust to new technologies and customer demands, VIITA has developed its own software.
Wide-ranging personalization is central to the Bugatti experience. And so the wearer has the option to affix a tailored Bugatti rubber wrist strap for ultimate comfort, or a bespoke titanium strap to complement the titanium theme of the case. The Bugatti Ceramique Edition One Pur Sport, Bugatti Ceramique Edition One Le Noire and Bugatti Ceramique Edition One Divo editions can each be further customized with a unique bezel to reflect the customer’s personal style.
Every example is made by hand with meticulous attention to detail, produced by a team of renowned IT and watch-experts leading to a seamless integration of more than 1,000 individual parts. The outcome represents the same engineering excellence which Bugatti’s own hyper sports cars stand for.
The bezel – located at the most exposed point on a watch – is carefully sculpted and milled from scratch-resistant ceramic to the smallest of tolerances, made possible by an ultra-precise CNC process. The bezels for all three models are made of scratch-resistant ceramic, elaborately finished by hand in a production process lasting 20 days. With the special key supplied, the customer can replace a bezel within one minute.
With a water resistance of 100 meters (10 ATM) the Bugatti Ceramique Edition One is perfect for swimming, showering, snorkeling and scuba-diving.
Each smartwatch offers a battery life of up to 14 days between charges, made possible by a custom-built 445mAh power cell. Coupled with a high definition 390×390 pixel LED touchscreen within a scratch-resistant housing of sculpted sapphire glass, 16.7 million colors pierce through the display for definitive clarity.
The Bugatti smartwatch is offering almost as many features as the Chiron electronic data. Among them the measuring of health data. A new dual-sensor measures both heart rate and heart rate variability to report individual health data. Cardiovascular recovery, training recommendations, biological age and stress level measurements are each generated and supported by VO2Max; the data corresponds for use in over 90 sports.
The GPS sensor has been specially developed for the Bugatti smart-watch and houses among the watch’s 1,000 intricately packaged components, which provides an entirely new level of accuracy and resolution rate. Wearers taking it to the racetrack can have their lap times, and acceleration values logged automatically by the GPS sensor. This feature is applied for the first time in the world in a smartwatch to correspond to Bugatti’s uniquely fast and powerful hyper sports cars.
VIITA Watches is a leader in smartwatch and timepiece design. The company was founded in 2012, with its luxury watch division launched five years later. Just like Bugatti, VIITA prioritizes high quality and cutting-edge technology as the leading attributes of its peerless products.
A new Rolls-Royce motor car always begins its life in winter. Temperatures at the Bespoke facility used by the marque, located in Arjeplog, Sweden, just 55km from the arctic circle, drop to -26 degrees centigrade and are further cooled to -40 degrees centigrade.
There are several reasons for subjecting the marque’s products to such extremes. When the first prototypes are built, engineers perform very basic tests in extreme conditions to ensure that each system is operational and functions at a basic level in a cold weather environment. This test is combined with the beginnings of the refinement process – the first ‘lessons’ in a finishing school that will form the foundations of a motor car worthy of the marque.
This begins with processes that are common to the automotive industry such as noise, vibration and harshness tests. The variables that affect this are manifold, spanning from the materials selected for major hardware components to the density of the door rubbers, bushing compounds, fastening materials and even properties of bonding agents. The performance of these variables can change considerably when subjected to extreme temperatures – likewise the efficiency of the motor car’s heating, ventilation, air conditioning and cooling systems.
As a true luxury brand, there is an additional component of winter testing that is of great importance to Rolls-Royce. This is defined by the marque’s engineers as ‘de-escalated time’, which enables incredible accuracy and control in creating the Rolls-Royce experience using Spectre’s chassis control systems, powertrain management and electronics control.
By driving on low traction surfaces such as snow and ice and wilfully destabilising Spectre, the engineers can create dynamic circumstances at low speeds that would ordinarily occur at high speeds. This can be reviewed and guided in situ and in slow motion, in doing so parametrising and finessing cold-weather vehicle performance in areas such as handling, controllability, stability, predictability and the ‘waftability’ that defines the Rolls-Royce experience.
De-escalated time enables engineers to create unparalleled detail in the motor car’s response, in doing so schooling Spectre to think, behave and communicate like a Rolls-Royce worthy of the marque. Following more than half a million kilometres of testing, 25% of this process has now been completed.
ROLLS-ROYCE SPECTRE: ROLLS-ROYCE 3.0
Rolls-Royce 3.0 represents the beginning of the marque’s bold electric future. The term ‘Rolls-Royce 3.0’ is a reference to the brand’s progress during its renaissance, which began in Goodwood, West Sussex on 1st January 2003. The first Goodwood Rolls-Royce was Phantom, and it was underpinned by its own Bespoke architecture. This was Rolls-Royce 1.0. Following this, a new, highly flexible all-aluminium spaceframe architecture was conceived that could be adapted for multiple applications, including the current Phantom, Cullinan, Ghost and Coachbuild projects. This was Rolls-Royce 2.0. Rolls-Royce 3.0 is the integration of a fully electric power train and Decentralised Intelligence into the marque’s architecture.
In component terms, the simplicity of the car has increased significantly. However, the requirement for engineering Spectre – of sending this uneducated car to Rolls-Royce finishing school – is unparalleled. The definition of engineering has changed. Historically, engineering a Rolls-Royce has taken place in workshops. Spectre sees this pivot into the digital space.
Spectre is the most connected Rolls-Royce ever and each component within it is more intelligent than in any previous Rolls-Royce. It features 141,200 sender-receiver relations and has more than 1,000 functions with more than 25,000 sub functions. By comparison, Phantom has 51,000 sender-receiver relations, 456 functions and 647 sub functions.
The dramatically increased intelligence of Spectre’s electronic and electric powertrain architecture enables a free and direct exchange of detailed information between these 1,000+ functions with no centralised processing. While this has required engineers to increase the length of cabling from around 2 kilometres in existing Rolls-Royce products to 7 kilometres in Spectre, and to write more than 25 times more algorithms, it offers a significant step forward for the brand. A dedicated control can be created for each set of functions which enables unprecedented levels of detail and refinement, allowing for what Rolls-Royce chassis specialists are already calling “Rolls-Royce in high definition”.
ROLLS-ROYCE SPECTRE: ARCHITECTURE
In creating a design for Spectre, a generously proportioned, highly emotional body style was selected. This could only be enabled with the marque’s all-aluminium spaceframe architecture. Indeed, the scale is so far beyond other contemporary coupés that it has been designated an Electric Super Coupé. It is the brand’s belief that there is only one other contemporary product that occupies this space – Phantom Coupé. The marque’s designers consider Spectre to be Phantom Coupé’s spiritual successor.
Indeed, when it came to styling Spectre, the marque’s designers considered the dimensions and emotionality of Phantom Coupé, and other grand coupés from Rolls-Royce’s past. Not only did they create this emotion with Spectre’s fastback silhouette and size, but they also carried forward a key design feature of Phantom Coupé: the iconic split headlights, a design tenet that Rolls-Royce has owned for many decades.
This design typology was selected in consultation with the marque’s clients, who found the idea of a Phantom-scale Electric Super Coupé highly appealing. However, the decision to pursue this aesthetic was also strategic. Leaders within the brand wanted the first fully electric Rolls-Royce to be highly emotional, something that shows that electric powertrain technology can deliver on the promise of such grand, seductive and compelling styling. While Spectre represents an historical moment for Rolls-Royce, it is also an historic moment for electrification – the technology is now able to contain the Rolls-Royce experience.
The flexibility of Rolls-Royce’s proprietary architecture, which is reserved for the marque’s exclusive use and does not underpin mass market cars, enables the exterior design to carry the scale required to create the presence of an authentic Rolls-Royce. This is plain to see in Spectre’s wheel size – it will be the first coupé equipped with 23-inch wheels since 1926.
The flexibility of the marque’s architecture also enabled designers to dramatize the coupé experience. By placing the floor halfway between the sill structures rather than on top or underneath the sills, there is a highly aerodynamic channel for the battery, providing a perfectly smooth underfloor profile. Likewise, this creates a low seating position and enveloping cabin experience.
By moving the bulkhead location, designers and engineers have also been able to deepen the dashboard location to truly cocoon passengers. This is amplified with a dramatically low windscreen rake and incredibly efficient airflow profile. This, along with other intelligent design solutions such as an aerodynamically tuned Spirit of Ecstasy mascot, contributes to a drag coefficient (cd) of just 0.26 in early prototypes.
The battery location, which is enabled by the marque’s architecture, unlocks another benefit that is commensurate with the Rolls-Royce experience. By creating wiring and piping channels between the floor of the car and roof of the battery, engineers have created a secondary function for the battery – 700kg of sound deadening.
ROLLS-ROYCE SPECTRE: THE EXTRAORDINARY UNDERTAKING CONTINUES
With the winter testing phase completed, Spectre will continue its global testing program. The Electric Super Coupé still has to complete nearly two million kilometres before the marque’s engineers will consider this undertaking complete prior to first customer deliveries in the fourth quarter of 2023.