Introducing Rolls-Royce Coachbuild

Published: 06/01/2021

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Every Rolls-Royce client is extraordinary, but within this remarkable consumer group there exists a class that is so significant that its members demand an object that is truly transformative; an object that makes a permanent statement, and sets itself apart from anything that has gone before. It is unprecedented.

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Coachbuild is this statement. This highly distilled expression of Bespoke is reserved for those who look to move beyond existing constraints. It is based on a true commission model and represents a collaborative exploration of luxury, design and culture between the marque and commissioning client. This is contemporary patronage in its truest form.

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Only Rolls-Royce, and the Bespoke philosophy that guides it, is able to deliver on the promise of curating and commissioning a product so fundamentally unique. Rolls-Royce created the contemporary coachbuilding movement in 2017 with Sweptail, a hand-built motor car that immediately became one of the world’s finest intercontinental tourers. 

In 2021, Rolls-Royce Boat Tail was conceived, representing contemporary patronage in its truest form.

Posted in: Rolls-Royce