Tradition is one of the core pillars of Bugatti. Bugatti is launching the new “La Maison Pur Sang” program to enable even better care for the historical vehicles in the future. For the first time, the French luxury brand presented the new offer for the certification and restoration of classic Bugatti automobiles at the Rétromobile Motorshow in Paris, the annual international exhibition of classic vehicles.
The New “La Maison Pur Sang” Program “Bugatti vehicles have always been special automobiles. Exceptional design, outstanding performance and the latest technology characterize each Bugatti,” emphasizes Stephan Winkelmann, President of Bugatti. “In order to allow owners to experience and enjoy the outstanding technology flawlessly, we have decided to provide intensive support in our factory with the “La Maison Pur Sang” program.” Luigi Galli, a new specialist for Tradition and Certification at Bugatti, has been in charge of this special task since September. In his role, he is the first point of contact for customers of historic Bugatti automobiles and the various Bugatti clubs.
The program is being rolled out gradually, based on the certification of the authenticity of historic cars. The genuineness of an automobile is determined by Luigi Galli and his team of experts through intensive research of all available information – historical documents, admission registers, photo documents, or even the comparison of certain component numbers.
After successive stages of expansion, the restoration of historic automobiles from Bugatti will also be carried out in the future. “Tradition and history are a great privilege, but also a great responsibility for us. We are always faced by it. We’re conscious of our 110+ years of tradition and want to enable many of our historical vehicles to continue to drive perfectly on the road or to be in collections even after decades,” explains Stephan Winkelmann. “With ‘La Maison Pur Sang’ we offer an official framework for these automotive treasures. It is very important to protect and preserve Bugatti’s tradition and heritage, as well as the existing knowledge of the brand. ”
Bugatti Veyron Turns 15 – with a New Loyalty Program Fifteen years have passed since its world premiere – and yet the Veyron is as fit as ever with appropriate maintenance. It is not for nothing that Bugatti offers a loyalty program for the Veyron, which makes it possible to extend the guarantee. This makes Bugatti the only manufacturer to offer a warranty on its vehicles even after more than twelve years. Regular, annual maintenance at the authorized Bugatti contract partner is required.
Preventive measures and comprehensive service can ensure that the hyper sports car is guaranteed to bring its inner beast to the road in a controlled and reliable manner. The best thing: technical solutions and shorter service times with regular maintenance reduce the total cost for the customer by half. If you want to give your Veyron a fresh new look, you can do so in the future. In the first step, reconfiguration and restoration is offered for the Bugatti Veyron, followed by recertification. Specially trained technicians in Molsheim examine the vehicles closely and record every detail. Then they combine the results in an extensive booklet. Measurement taking as part of the loyalty program and “La Maison Pur Sang” will further support the positive performance of the Bugatti Veyron in the recent few years.